The MICE industry has changed a lot. We would rather say that it has evolved. A process of progress that was and is being driven by a wide variety of developments.

>> New MICE – The new trends in the MICE industry

The MICE world is changing rapidly. Almost no sector of the industry remains unaffected. In this respect, it is not surprising that a new development is taking place in the field of event catering.

>> The vegetarian day at the event

Not so long ago, the heads of sales and marketing of a company always met at the beginning of the year in the same way: plenary session, workshops, maybe a small in-house exhibition and in the evening a gala with awards ceremony and party band. Easy to reach destination, efficient meeting place. Everything nice “angular, practical, good”.

>> Business meetings become places of experience

Green meetings and sustainability in the conception of MICE events are no longer clumsy marketing buzzwords. In addition to creative ideas, more and more customers are demanding clear and comprehensible consideration of environmental aspects. The exciting question is to what extent we can realistically implement these requirements in projects.

>> Green meetings and sustainability

Everyone knows that health comes first. It is a basic requirement for our private and business activities. It is actually just as well known that physical health cannot exist independently of the mental state and inner resilience.

>> Health – a new topic at MICE events

Topics such as green accessibility, sustainable buildings, alternative forms of local transport and individual boutique hotels for groups of up to 150 people can all be found in Copenhagen.

>> Wonderful Copenhagen – ready for the new MICE world

Large conference hotels with as many meeting rooms as possible, this is what the classic meeting place looked like not so long ago. Nowadays companies and MICE agencies are looking for other places to organize meetings

>> Boutique hotels – from weekend spots to business hubs

Tyrol – breathtaking nature, pretty towns and cities, wonderful cuisine and friendly people with character. During the Christmas season, Tyrol is particularly romantic.

>> Tyrol – yeah, it is a little wonderland!

The sales and marketing teams of a global company from the electronics industry hold an international EMEA meeting every year. As part of the event, new products will be presented and business strategies discussed in plenary sessions and workshops. >> First EMEA meeting as a hybrid event

… it is real.

With the consistency with which Corona has sent the event industry to its home office, the pandemic is calling for digitalization. The live event industry can be buried. >> The future of live marketing is not digital…

Even in kindergarten, the youngsters learn that Hamburg is “the most beautiful city in the world”. Not a day passes that in the numerous media of the Hanseatic city (newspaper, radio or television), the winged word of “The most beautiful city in the world” is spread popularly. >> Hamburg – the most beautiful city in the world

I (Matthias Horx / www.horx.com) are currently often asked when Corona “will be over” and everything will return to normal. My answer: never. There are historical moments when the future changes direction. We call them bifurcations. Or deep crises. These times are now. >> Encouragement: The world after Corona