Large conference hotels with as many meeting rooms as possible, this is what the classic meeting place looked like not so long ago. Nowadays companies and MICE agencies are looking for other places to organize meetings
Inspiration and creativity are the focus. The groups of participants are getting smaller, the great excesses of technology have had their day. The requirements have changed. Individual, centrally located and smaller hotels are preferred. Organizers are looking for a variety of options to actively promote the personal and interactive exchange of participants.
Conference areas designed like a hip apartment
Hotel concepts such as The Hoxton from England, the Schani Hotels from Austria or the always exciting Mama Shelter houses from France combine these wishes in a perfect way. This also applies to independent hotels, such as the fantastic Tortue in Hamburg or the Seventy and the ME in Barcelona.
At the Hoxton in Shoreditch, the meeting space resembles a hip apartment. The focal point is the open kitchen. Groups can work separately in individual rooms or act together in meeting places. Every Mama Shelter has a cool rooftop terrace that’s great for lunch or a drink. The locations in trendy districts also offer numerous opportunities in the immediate vicinity to get further inspiration or to creatively resolve certain meeting topics with artists, for example.
It’s no wonder that the large hotel groups are also jumping on the bandwagon and enriching the market by taking over existing boutique hotel groups or by developing their own concepts.
From a casual leisure spot to a cool business location
A few years ago, boutique hotels were more for the international generation Y and Z, who wanted to spend a long weekend in trendy houses. In principle, this still applies. But additionally, Boutique hotels are now increasingly being used for MICE events.
Boutique hotels offer customers the best conditions to transform business events into lasting emotional experiences. The value of personal encounters must therefore be stimulated and not left to sour in sterile and interchangeable workshop rooms.
Places for unforgettable moments
The aim is to create unforgettable moments. The effect of the meeting, of the event, radiates far beyond the event period. Boutique hotels provide the opportunity as new business hubs to make dreams come true.