Green meetings and sustainability in the conception of MICE events are no longer clumsy marketing buzzwords. In addition to creative ideas, more and more customers are demanding clear and comprehensible consideration of environmental aspects. The exciting question is to what extent we can realistically implement these requirements in projects.

At the Agency Directors Forum on the occasion of IMEX22 in Frankfurt, we were able to show in a forum discussion that the topic is of international importance. In the coming weeks we will be taking part in two exciting events in Vienna and Paris, which will try to show to what extent green meetings and the topic of sustainability can be implemented in large metropolises such as Vienna and Paris.

It can already be stated that the narrow-minded consideration of the forms of arrival and departure is only one aspect that needs to be considered. The way we eat and the catering at events is often significantly more harmful to the environment than some transfer options to the event location.

Let’s see what the future holds and let’s take the smartest and most responsible path for our industry together.