Enthusiastic participants and a highly satisfied customer. Realizing the international strategy workshop of an automotive company in the Rhineland metropolis was a winning decision. Between the Medienhafen and the old town, the managers were able to combine work and pleasure in the best possible way. Dusseldorf offers itself for MICE events like no other city in Germany. A large selection of exciting conference options, numerous hotels of different categories and a sophisticated cultural scene offer a variety of event modules. Harmoniously integrated in a beautiful and appealing cityscape to the left and right of the Rhine. Dusseldorf is undoubtedly pretty, but not only chic or chi-chi, but also cozy, quaint and with patina, with a rich selection of regional gastronomy. The beauty of the Rhine can also convince logistically. A central location in Germany and Europe, a perfect infrastructure (plane, train, car) and a fairly “walkable” city center promise fast transfers and short distances. Dusseldorf has flair and offers organizers great opportunities to bring their participants closer to the attractiveness of the event location in a variety of ways.